Winter Olympics 2014, Logo Design

    

Yes!! Finally 4 years has been passed and now we are able to watch and enjoy 22nd Winter Olympic games. Winter Olympic game is a major international multi-sport event that held in Sochi, Russia this year. This is one of my favorite  sport events because it  unites the world. Sochi has been chosen the host city and it would be the centered of attention of the whole world, so the main thing that people would start looking for and recognize the event would be the logo. Swiss Studio Interband designed the logo of Sochi in Moscow.

The official Sochi Olympic game logo does not have any pictorial symbol besides the standard Olympic rings. You cannot find any representation. If someone designs a logo, especially when the  whole world is going to watch, you have to make some kind of logo that would represent the particular country, culture or traditions. In this way the world would be able to get to know your country as well. The Olympics Games logo design should have been look futuristic and promising, because it ia game about competition of the world.

I   do not prefer this logo. When I watched the premier of this sporting event I was expecting from Russia to have a harmonious logo design because I knew they had made the open ceremony very creative with a high professionalism. The logo of Olympics looks like they have not put too much time on it and it is not professional at all. The logo of the game does not show anything else besides reflection of letters “h & I” with the numbers “1 & 4” HI/14, which  is not making any sense to me and there was no point to make like that.

What were they thinking when they put the “.ru” next to Sochi? It looks like more advertisement than logo. They went for an advertisement for a website. There is no point to advertise the website, because anyways the whole world is going to follow up with it through the website. The color is working well with winter, but the font does not look right. It is bothering my eye and it is not really visible what is written. If there was not the Olympic rings, I would have thought that it is an advertisement for a travel agency to travel Russia.

I would improve the logo by having more colors, nice flowing curves and unique typography. I would make something that will represent relaxation, peace and freedom. If I were to improve anything in this logo I would add symbols that would be related to Olympic games, such as skill, timing, speed and flight. This year the Olympic game is held in Russia, (one of the Soviet Unions countries), this would be an idea to show it to the world that on of the major games is in Russia, by having elements on the logo representing Soviet Union. Nevertheless, we cannot change anything, the bad choice has been made and it has been already shown to the world.